Essay Question
Lakoff states that “Though politically useful for Bush and his minions, the 'war frame' never fit the reality of terrorism. It was successful at consolidating power -- but counterproductive in dealing with the real threat.”
Discuss Lakoff’s claim in regards to the way in which the ‘War on Terror’ frame has changed since September 11th 2001 in the New York Times coverage, highlighting the positive and negative aspects of news framing.
What are the key dimensions of the topic & what theoretical framework am I looking at my topic from?
I am looking at the topic of ‘Terrorism & National Security’ from the theoretical framework of framing which is discussed by Robert Entman in his chapter “Projecting Power in the News” from Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy.
What helped to frame September 11th and the War on Terror and what are the resulting consequences?
- The events were framed in particular by the continual use of phrases and adjectives such as “evil”, “deadly attacks”, “attacks against humanity” and “acts of war”. The fact that these descriptors were in constant repetition and use saw US citizens unite together behind President Bush and his response to the attacks. In his chapter Entman states that “…by conveying an unambiguous and emotionally compelling frame, Bush promoted assent from Congress and the media – and overwhelming public approval.
- However this advantage that Bush received early on was soon quashed when he was unable to maintain control over the framing policies regarding the War on Terror.
- Soft news programs are seen to have played an important role in the shaping and framing of news events regarding terrorism and national security. Matthew Baum in his chapter “War and Entertainment” in ‘Soft News Goes to War: Public Opinion and American Foreign Policy in the News Media Age’ states that “…far more viewers in turn regularly watch soft news programs that all of the all-news cable networks combined”. He also states that because soft news programs have won loyal viewers, those viewers will now watch politics of foreign policy news items even if they are not interested in them.
What factors determine what type of frame is used?
Hillel Nossek in his work ‘Our news and their news: The role of national identity in the coverage of foreign news” states that the frame that is applied depends on 3 factors:
(1) The type of event (some form of political violence, namely war, terrorism, political assassination)
(2) The location of the event (is the locality relevant to the domestic politics and foreign policy or international relations of the journalist and media’s nation state?)
(3) The event context (the timing of the event and its local and international context)
Pro’s and Con’s of framing
Pro’s - Frames provide a remedy because they either directly encourage support or opposition to public policy and foreign affairs
- By framing particular news items for different audiences the news media can educate, inform and create emotion in audiences by specifically targeting their needs
- Frames can unite the citizenry and create a sense of patriotism
- Frames can increase the political influence of the media
Con’s - Frames don’t encourage public debate but rather limit ideas and thought
- Frames can determine how audiences respond to all future stories on a particular topic
- The news media can become subjective if they simply continue to present the frames put forward by the elites
- Frames can increase the political influence of the media
- Framing can cause people to jump to conclusions – people easily accept that those of middle eastern appearance are capable/responsible for horrific attacks against civilians (promotes stereotypes)
How can framing be identified?
Frames can be identified by examining the specific images and words that are used in news items as these images and words will evoke particular emotions and either strongly advocate for or oppose a particular political agenda.
How the framing of September 11th 2001 and the War on Terror was activated and spread
Entman outlines 4 specific variables that influence the activation of frames:
o Motivations
o Cultural congruence
o Power
o Strategy
How the frames have changed over time (From my blog) - George Lakoff's article 'War on Terror, Rest in Peace' discusses the idea of framing and how it has changed since September 11th.
- In his article on framing Lakoff states that "the war frame never fit the reality of terrorism". He goes on to say that "It was successful at consolidating power -- but counterproductive in dealing with the real threat."
- I think what Lakoff said is true and that a possible reason that the war frame was enacted was to band people together in support of the War on Terror rather than giving the public time to consider the long term implications and consequences of a global War on Terror.
- This idea of creating public support is upheld by Lakoff in his article when he states that "It evokes unquestioned patriotism, and the idea that lack of support for the war effort is treasonous."
- Lakoff states that "The phrase "War on Terror" was chosen with care. "War" is a crucial term. It evokes a war frame, and with it, the idea that the nation is under military attack", something which can put fear into the general public.
- The War frame in a sense can be seen as a blanket to throw over the side-effects of war. Lakoff says that the war frame is so consuming that it takes our focus away from the spending and casualties that are a consequence of war. "It takes focus away from other problems, from everyday troubles, from jobs, education, health care, a failing economy. It justifies the spending of huge sums, and sending raw recruits into battle with inadequate equipment. It justifies the deaths of tens of thousands of innocent civilians. It justifies torture, military tribunals, and no due process. It justifies scaring people, with yellow, orange, and red alerts. "
- Lakoff conveys the idea that it was effective for the US Govt. to use the 'War on Terror' frame rather than the 'Crime' frame because terror is not a tangible or fixed object. It is not something that can be directly captured or destroyed and because such a metaphor has been in constant use since Sept. 11th, there is subsequently no end in sight for the 'War on Terror' because it can be constantly adapted to whatever threat the govt. is facing at the time. A thought which some find slighly worrying now that they have been roped into supporting something that doesn't seem to have an identifiable end.
- Toward the end of Lakoff's article he describes how after the recent London bombings the 'War on Terror' frame was replaced with "global struggle against violent extremism" frame. He attributes the change to the fact that people believed that by fighting terrorism by going to war with Iraq would mean that their home soil would be conflict free - something which obviously changed after the London bombings.
Lakoff, G. 2005, War on Terror, Rest in Peace, Alter Net, viewed 6 January 2005, <http://alternet.org/story/23810/>.
Bibliography
Entman, Robert M. 2004. “Projecting Power in the news” Ch. 1, Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy. Chicago: University of Chicago Press.
- The author, a political science professor who received his bachelor’s degree from Duke and his doctorate from Yale, gathers information from various scholars who have works on framing and also from past news items to convey ideas in regards to how the news comes to be framed and whether or not frames are beneficial or detrimental to the viewing public. This text will give my essay a good base as it allows me to learn more about the theoretical framework of framing.
Nossek, Hillel, 2004, Our news and their news: The role of national identity in the coverage of foreign news, Journalism, Vol. 5 (3): 343-368.
- The author, Doctor and Senior Lecturer for the School of Media Studies at the College of Management Academic Studies Israel, compares three different news papers coverage of the same events and relates this to framing, the idea of journalists as ‘gatekeepers’ and the qualitative content analysis method to highlight how news is often quickly sorted or framed into one of two categories – ‘our’ news or ‘their’ news. Studying Nossek’s work in greater depth will allow me to gain a greater understanding of the processes that determine what frame a news item will take on.
Baum, Matthew. 2003. “War and Entertainment” Ch. 1, Soft News Goes to War: Public Opinion and American Foreign Policy in the News Media Age. Princeton, N.J.: Princeton University Press.
- The author, the Associate Professor for the Department of Political Science at the University of California, Los Angeles, compares statistics and historical references to test his hypothesis as to whether or not soft news programs are shaping news and society. Studying his work will allow me to see how soft news programs have played an important role in the shaping and framing of news events regarding terrorism and national security.
Johnson-Cartee, Karen S. 2004. News narratives and news framing : constructing political reality, Rowman & Littlefield Publishers, Lanham, MD, United States.
- The author, Professor of Advertising and Public Relations in the College of Communication and Information Sciences at the University of Alabama, reveals insights into how the media’s use of framing affects all aspects of society. Johnson-Cartee highlights how the medias construction of news items forms our viewed reality and the way in which we view today’s world. Johnson-Cartee’s work will allow me to gain a greater insight into the effects that framing has upon a media based society.
Norris, P., Just, M. R., Kern, M. 2003. Framing terrorism : the news media, the government, and the public, Routledge, New York, United States.
- The authors debate the importance of the media in regards to the events that they report. Earlier sections of the book highlight the importance of governments and terrorist organisations in shaping and manipulating the news while the latter sections deal with the journalistic construction of the news and how this can enact patriotism and can sway public opinion, especially at the polls. This book will allow me to find out more information about how the media and the way in which they present the news can influence public opinion.
